Whether you’re a large outfit or an SMB, a multi-channel approach can ensure your brand’s ad gets in front of your ideal customer. Basis also has scalable features, catering to both small and large businesses. Basis has one of the largest inventories in the market and unites ad channels in a single interface. Additionally, if your brand is a regulated industry (like alcohol, cannabis, or gambling), StackAdapt can help you strengthen your messaging and maneuver around those challenges. The platform has ad inventory from influential publishers,like Spotify, ABC, The Wall Street Journal, and ESPN.
- Traditional media buying, which encompasses offline channels like TV, radio, print, and out-of-home, typically follows a more manual, relationship-based process.
- You will collaborate closely with account managers, creative teams, and clients to develop and implement effective strategies that meet campaign objectives and deliver strong returns on investment (ROI).
- They know which channels get the best engagement and stay up-to-date on how events or seasons might affect ad placement and cost.
- The amount of digital advertising knowledge, negotiation skills, and the size of the media budget they are responsible for can significantly impact their compensation.
- The swell of mobile and video advertising is riding high on the tide of consumer behaviors, with mobile apps offering a treasure trove of engaged audiences and innovative ad formats.
Top Skills for Media Buyers
Mediabuyer.com is for established, online businesses and high level brands that need the most SERIOUS ad buyers for LARGE ad spends. Increase your profit margins while scaling ads further with e-com specialized media buyers. I made a job post last night, and today I’m talking to an x-tube science buyer that managed $2M+/month. Post your job to connect with media buyers within 24 hours on average and have them fully up and running within 14 days. Contact us today to learn more and discover how our tailored media buying strategies can elevate your brand.
Clients Who Use MediaBuyer.com
- This involves deeper data analysis to gather daily insights and assess the overall effectiveness of the media buying strategies employed.
- It also involves frequent communication with media representatives and clients.
- They don’t just place ads – they craft comprehensive campaigns that align with business objectives, whether that’s driving e-commerce sales, generating leads, or building brand awareness.
- LinkedIn Ads is indispensable for B2B marketing, offering unique targeting options based on job title, industry, company size, and more.
- While media buying was once focused primarily on traditional channels like TV, radio, and print, the explosive growth of digital advertising has dramatically expanded the role and purview of media buyers.
One of the benefits of digital media is the ability to measure and fine-tune campaigns while they’re in flight versus waiting for them to finish to digest results. While media buying is often seen as a purely tactical function, the reality is that even the most sophisticated targeting and placement strategies will fall flat without compelling creative. Effective media buying starts with a keen understanding of who your target consumers are, what they care about, and how they consume media.
Media Buyer Job Description FAQs
According to a 2022 report by Zippia, media buyers make the most in Vermont, Massachusetts, New Jersey, Washington, and Mississippi. The national average salary for media buyers is about $74,000, but with certifications and experience, they can make up to $98,000. Artificial intelligence isn’t just changing media buying – it’s revolutionizing it. Programmatic advertising is growing at a 22.8% CAGR, with AI handling increasingly complex optimization tasks that previously required manual intervention. The key is demonstrating analytical thinking, attention to detail, and genuine interest in digital advertising.
Media Buyers should also have strong Computer programming analytical skills to interpret market research data and media statistics. Some companies may prefer Media Buyers with a master’s degree in marketing or business administration, particularly for more senior roles. Media Buyers typically possess a bachelor’s degree in marketing, advertising, business, or a related field. They may have also gained experience in using media analytics tools and software. Today, we present a customizable media buyer job description template, crafted for effortless posting on job boards or career websites.
- Staying abreast of industry trends and adopting data-driven approaches will further enhance the success of media buying efforts in an ever-evolving advertising landscape.
- A media buyer needs to be organized and detail-oriented, as they have to handle multiple campaigns, contracts, invoices, and reports.
- A comprehensive media plan outlines your preferred channels and ad formats, budget allocations, campaign timing, and the key performance indicators (KPIs) you’ll use to measure success.
- With 3-7 years solid media buying work across digital/traditional channels, salaries in the range of $55,000 – $85,000 are common among mid-level buyers.
- As the process of purchasing ad space becomes an increasingly integral part of marketing mixes, honing media buying strategies is key for maximizing returns on ad spend.
- The leverage you hold in negotiations is often anchored in your spending power and the relationships you’ve built with media outlets, providing you with the upper hand in securing the best possible deal.
This gives you a chance to work on real projects, learn how to choose and buy ad spaces, and start meeting people in the industry. Agility, customer-centricity and forward Media Buyer job thinking will be imperative for media buyers to capitalize on evolutions in consumer behavior and technology. – Patagonia strategically only ran ads during environmentally themed shows to specifically reach its target sustainability oriented audience.